Branded Content

KFC - Gold Spice

Our work began with in-depth pre-production, collaborating closely with RGA and KFC to ensure the campaign effectively communicated the flavor’s appeal.

The production featured stunning close-ups that showcased the spices and textures of Gold Spice Chicken, complemented by authentic reactions from talent. During post-production, we integrated ASMR sounds and rhythmic pacing to heighten the audience's sensory experience, culminating in a video that truly made viewers crave the product. The final product successfully engaged KFC's audience, capturing the essence of Gold Spice and reinforcing the anticipation around its launch. As a commercial production studio, we took this KFC launch video from the close-up shoot through to post-production, including the ASMR sound design.