Optimum Nutrition x Rio Waida
We crafted a compelling social content campaign that highlights Optimum Nutrition's role in empowering athletes like Rio Waida, Indonesia's renowned surfer, to unlock their full potential. The campaign aims to achieve strong brand attribution, promote the product's energy-boosting and muscle-repairing benefits, and inspire audiences by sharing Rio's journey of triumph and dedication.
Optimum Nutrition x Rio Waida
Optimum Nutrition x Rio Waida
Optimum Nutrition x Rio Waida
Epitome Collective teamed up with Optimum Nutrition to showcase the inspiring journey of Rio Waida, Indonesia’s top surfer
This campaign emphasizes Optimum Nutrition’s role in fueling Rio’s performance while showcasing our expertise in crafting visually dynamic and emotionally resonant content. Through a blend of action-packed surfing shots, heartfelt moments, and seamless product integration, the campaign drives brand visibility and supports a broader cause—empowering athletes to unlock their potential and inspire others.
Epitome Collective teamed up with Optimum Nutrition to showcase the inspiring journey of Rio Waida, Indonesia’s top surfer
This campaign emphasizes Optimum Nutrition’s role in fueling Rio’s performance while showcasing our expertise in crafting visually dynamic and emotionally resonant content. Through a blend of action-packed surfing shots, heartfelt moments, and seamless product integration, the campaign drives brand visibility and supports a broader cause—empowering athletes to unlock their potential and inspire others.
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