Branded Content

Optimum Nutrition x Rio Waida

Epitome Collective teamed up with Optimum Nutrition to showcase the inspiring journey of Rio Waida, Indonesia’s top surfer

This campaign emphasizes Optimum Nutrition’s role in fueling Rio’s performance while showcasing our expertise in crafting visually dynamic and emotionally resonant content. Through a blend of action-packed surfing shots, heartfelt moments, and seamless product integration, the campaign drives brand visibility and supports a broader cause—empowering athletes to unlock their potential and inspire others. As a social media video agency, we shaped Rio’s surfing footage and the product moments into content for Optimum Nutrition’s social channels.