Outer Ape
Outer Ape needed Kickstarter videos that communicate their product’s key USPs clearly.
The goal was to drive backings by making the value obvious in seconds.
Outer Ape
Outer Ape
COMEDY THAT SELLS CLEARLY: OUR APPROACH
For Outer Ape, we led with a comedic narrative treatment rather than a straight product demo. Each film follows a simple repeatable beat: an exaggerated problem, then the product enters, then the moment resolves. The humour keeps attention high, while the USP still lands fast and clean. The result is a set of films that feel on-brand, entertaining, and easy to understand, with assets that remain useful long after launch.
COMEDY THAT SELLS CLEARLY: OUR APPROACH
For Outer Ape, we led with a comedic narrative treatment rather than a straight product demo. Each film follows a simple repeatable beat: an exaggerated problem, then the product enters, then the moment resolves. The humour keeps attention high, while the USP still lands fast and clean. The result is a set of films that feel on-brand, entertaining, and easy to understand, with assets that remain useful long after launch.
BEHIND THE SCENE
OUR TAKES
OUR WORK
CONTACT
EPITOME COLLECTIVE