Branded Content

UNDER ARMOUR | MERIDIAN

We spotlighted Under Armour’s new collection, celebrated as the brand’s softest yet most durable athletic wear.

The video centered on athletes in action, showcasing how the fabric’s super-soft texture and sweat-wicking properties offer lasting comfort even during high-intensity workouts. Using fluid motion, close-up shots of the fabric in action, and vibrant transitions, we captured the balance of performance and comfort. This campaign celebrated the new collection launch as the ultimate hybrid for athletes seeking both luxury and function in their workout gear, a story that continued in the 2025 follow-up campaign. We handled the brand campaign film production for this Meridian collection launch, filming athletes in high-intensity workouts to show the fabric at work.