UNDER ARMOUR | MERIDIAN
Epitome Collective collaborated with Under Armour and Meridian to create an engaging campaign highlighting the "Soft You Can Sweat In" collection—an innovative athletic wear line designed for maximum comfort during intense workouts. Our goal was to visually capture the unique qualities of the fabric, showcasing its unmatched softness, quick-dry capabilities, and flexible performance. Through dynamic storytelling and visually striking production techniques, we brought the product’s key features to life, emphasizing its ability to keep athletes performing at their best.
UNDER ARMOUR | MERIDIAN
UNDER ARMOUR | MERIDIAN
We spotlighted Under Armour’s new collection, celebrated as the brand’s softest yet most durable athletic wear.
The video centered on athletes in action, showcasing how the fabric’s super-soft texture and sweat-wicking properties offer lasting comfort even during high-intensity workouts. Using fluid motion, close-up shots of the fabric in action, and vibrant transitions, we captured the balance of performance and comfort. This campaign celebrated the new collection launch as the ultimate hybrid for athletes seeking both luxury and function in their workout gear.
We spotlighted Under Armour’s new collection, celebrated as the brand’s softest yet most durable athletic wear.
The video centered on athletes in action, showcasing how the fabric’s super-soft texture and sweat-wicking properties offer lasting comfort even during high-intensity workouts. Using fluid motion, close-up shots of the fabric in action, and vibrant transitions, we captured the balance of performance and comfort. This campaign celebrated the new collection launch as the ultimate hybrid for athletes seeking both luxury and function in their workout gear.
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EPITOME COLLECTIVE