TV Commercial Production House in Singapore

Epitome Collective produces high-end TV commercials for brands planning a campaign and for creative agencies who need a production partner to bring their idea to screen.

TV Commercial Production House in Singapore by Epitome Collective

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Epitome Collective is a video production company in Singapore that makes TV commercials. We work with brands directly and with creative agencies that need a production partner. We handle everything from brief to final video, and one quote covers the cast, locations, crew and music. We make TV ads, online video ads for YouTube and social media, cinema ads and product launch videos. Most TV commercials take four to eight weeks from brief to delivery. We have made commercials for Adidas x Foot Locker, Puma, Simmons, Artyzen, Eyemo and the National Arts Council, across sports, lifestyle, hotels, health and government.

TV Commercial

Portfolio

brand launches, direct response, connected TV, retail promotions, and multi-platform campaigns.

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How Epitome Collective produces Commercial Videos

TV Commercial production where every frame earns Its airtime

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Commercials where every frame earns its airtime

Broadcast, CTV, and streaming spots built to shift product and justify the spend

Book a strategy call

TV Commercial video types Epitome Collective produces

Epitome Collective produces everything from 15-second teaser bumpers to 30-minute infomercials, for traditional broadcast, cable, cinema advertising and streaming platforms. Each format is built to do a specific job at a specific stage: awareness, consideration, or direct response.

01 TV Commercials for Brand Awareness

We make 15, 30 and 60-second TV ads that help viewers remember your brand. Each ad is built around one simple idea that people can recall after the ad break ends.

02 Connected TV and Streaming Ads

Ads cut and delivered for streaming platforms and connected TV, where viewers can't skip and the screen is as large as broadcast. We deliver to each platform's length, format and loudness specifications.

03 Product Launch Videos

A product launch video shows people what your new product is and why they should want it. We plan each ad so viewers know the product name and where to buy it by the final frame.

04 Promotional and Sale Ads

These are short TV and online ads for seasonal sales, promotions and limited-time offers. We keep the offer and the end date clear so viewers know exactly what to do.

05 Infomercials and Direct Response TV Ads

These ads ask viewers to act straight away by calling, visiting a website or scanning a QR code. We produce short spots and longer infomercials of two to 30 minutes that show the product working and end with a clear offer.

06 Cinema Ads

Cinema ads play on the big screen before the movie starts, when the audience is fully watching. We shoot them in wide format, with rich colour and sound mixed for a cinema sound system.

07 YouTube and Social Media Video Ads

We plan every shoot so one production gives you the TV ad plus versions for YouTube, Meta and LinkedIn. You get every format you need from the same footage and cast, so you pay for one shoot.

08 TV Ads for Regional Markets

We make TV ads for Singapore and other markets in the region. We can produce versions with voiceovers in other languages and on-screen text adapted for each country.

Our process from brief to broadcast-ready delivery

Five stages. One goal: a commercial that justifies its airtime.

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01 Discovery

We audit your campaign brief, media plan, competitive landscape, and past ad performance. The output is a creative strategy document that defines the commercial’s single job: the one viewer action that makes the production spend worth it.

02 Concept and scripting

Two to three concept directions, each with a full script, storyboard, and shot list. We present each with a rationale tied back to your target audience and media placement, not just aesthetic preference. You pick the direction; we refine it.

03 Pre-production planning

Casting sessions (with video selects for your review), location scouts (with photo decks), wardrobe pulls, crew confirmations, and a locked call sheet. Nothing gets committed until you sign off on the production plan and budget breakdown.

04 Production and filming

Our director and cinematographer execute the approved board with professional talent, broadcast-grade cinema cameras, and real-time on-set monitoring via a client video village. If a take isn’t right, you see it the moment we do.

05 Post-production and delivery

Offline edit, colour grade, sound design, voice-over recording, motion graphics, and final online master. Two structured revision rounds with frame-stamped review links. We deliver the broadcast file, all platform variants, and the raw footage archive.

What brands say after the final cut

Epitome manages to balance clear professionalism with lighthearted fun, making the working relationship with them very enjoyable. The final productions were intricately curated, seamlessly executed, and fully aligned with my team's vision—a true testament to Epitome's storytelling instincts.

Zacharie Kasman

Really great quality videos produced. Project manager is pleasant and easy to work with.

Sean Lee

Great professionalism by Jasper and the Epitome team. We worked on a project in Bali. The team took care of everything from sourcing videographer and photographer to location and permits. They are a very experienced team of creatives and they made the whole process very smooth for the brand. Would highly recommend them if you are looking for an agency for your next campaign!

Optimum Nutrition

Working with the Epitome team has always been a smooth and seamless experience from pre-production to post and their work quality is consistently 💯💯💯

Nicole Phua

I had the great pleasure of working with the epitome team. Their flexibility, responsiveness and collaborative spirit throughout the entire project process made working with them really smooth. Thank you for the great job!‍

Lyon Ee

Was a great experience working with the team. The process was smooth, the team they provided me really guided me along the way so I could focus on my work elsewhere, they came up with good creative ideas that really helped me in my time of need and thank goodness they were able to meet my deadlines I needed, that eased alot of the headache I had. Price was fair too.

Kyne Chan

Really good working experience with the producers at Epitome. From pre production to post production. Had fun and laughter along the way too!

Grace Tan

The best bunch to work with! If you’re looking for top-notch quality, look no further - the team’s passion for their craft is evident in every detail.

Emma Goh

Great experience working with them on a brand sizzle. They knew exactly what I wanted and how to achieve it in the time given.

Elaine Quek

The Epitome team lead by Justin and Jasper was very professional and a joy to work with. they are always responsive, kept us updated throughout the process, and made sure we were happy with every detail. The final video exceeded our expectations. it was polished, engaging and perfectly captured our brand's message. our audience loved it!!

Eileen Tay

Professional quality work well done! 10/10 would recommend

Darryl Chua

Working with Epitome Video was an absolute pleasure from start to finish. Right from our initial chats about the project, their team was incredibly helpful and enthusiastic. They proactively offered ideas and support that made the whole process so smooth. What really impressed us was their care and commitment that continued even after our project wrapped up. They went above and beyond to lend a hand, showing they truly value their clients. We couldn't be happier with our experience!

Alicia Ang

I recently worked with Epitome Collective, mainly with Justin and Jasper, and had an incredible experience. They’re not just creative professionals—they’re true problem solvers who bring innovative solutions to the table. While they may not be the cheapest option, the quality, expertise, and value they deliver make them absolutely worth it.

Adrian Low

TV Commercial production FAQs

The questions we hear most often from teams scoping commercials for broadcast, OTT, and digital.

Do you write the script and develop the creative, or do we need to bring our own?

We do both. Most clients come with a brief, not a finished script. Our creative team develops full concepts with scripts, storyboards, and shot lists for your review. If you already have agency creative or a locked script, we produce from that and flag anything that won’t translate to screen before the cameras roll.

Can you shoot a single day and give us enough material for broadcast, CTV, and social?

Yes, and we plan for it from the start. A well-structured shoot day can yield a 30-second broadcast master, a 15-second cutdown, multiple CTV edits, and a set of social variants. We build the shot list, talent schedule, and set changes around this from pre-production, so nothing is an afterthought.

Can you produce a direct response commercial that actually drives calls and conversions?

Yes. DRTV is a different discipline from brand advertising, and we treat it that way. The edit is paced around the offer, the call to action appears early and often, and on-screen elements like phone numbers, QR codes, and URLs are tested for legibility at broadcast resolution.

Do you handle casting, location scouting, and all the production logistics?

Everything. Casting sessions with video selects for your approval, location scouts with photo options, permits, crew, equipment, wardrobe, catering, and insurance. You get a single, transparent production quote. No surprise day rates, no hidden vendor markups.

How fast can you turn a commercial around from brief to delivery?

Standard timelines run four to eight weeks. Pre-production takes one to three weeks depending on casting and location complexity, the shoot runs one to three days, and post-production (edit, grade, mix, revisions) takes two to four weeks. If you have a hard airdate, we can compress the schedule. We’ve delivered broadcast-ready spots in under three weeks when the brief demanded it.

What usage rights do we get with the finished commercial?

Full documentation is agreed before production starts, not after. Standard packages include broadcast and digital distribution rights for an agreed territory and duration. Talent buyouts, music sync rights, and extended or global licences are quoted transparently during pre-production so you know exactly what you’re paying for before anyone steps on set.

How do revisions work, and what if the scope changes during production?

Two structured revision rounds are included with every project. We use frame-stamped review links so your feedback is precise, not a chain of emails describing timecodes. If scope changes mid-project (new talent, additional locations, extra deliverables), we flag the cost and timeline impact before proceeding. No invoice surprises.

Can you produce versions in different languages or for different regional markets?

Yes. We plan multi-market versioning into the production schedule from day one. That includes different voice-over languages, localised on-screen supers and regionally adapted messaging, without a separate shoot. If you need Mandarin, Malay or Tamil versions of your English spot for Singapore, or a Bahasa Indonesia or Thai version for a regional buy, we record the VO, swap the supers and deliver a broadcast-ready file for each market.

Do you deliver to CTV and streaming platform specifications?

Yes. Every platform has its own codec, aspect ratio, loudness and file-naming requirements. We deliver to the specs for meWATCH, Viu, Disney+, YouTube on connected TV, Samsung TV Plus and the programmatic CTV platforms your media buyer uses in Singapore and the region. If your buyer needs companion banners or specific VAST tag configurations, we supply those too.

What does a TV commercial actually cost to produce?

It depends on the scope: a straightforward 30-second local broadcast spot with a small crew starts in the thousands, while a multi-day national campaign with professional actors, multiple locations, and heavy post-production runs significantly higher. We quote against your specific brief, not a rate card. Every line item is visible, every cost is justified, and you approve the budget before we book a single crew member.