Tiger Brokers

For Tiger Brokers, we built the campaign on one idea: the market treats an investor the way a football match treats the ball. Our hero is a football with a face, kicked and punched from one end of the pitch to the other, until Tiger Brokers arrives and the beating stops.

The spot ran on TV in the pre-match and halftime breaks of the 2026 World Cup, where the ad space is crowded and every brand is fighting for the same attention. To stand out, we went whacky.

Every beat was written for retention. The character takes the punishment, the audience gets the joke before they get the message, and the brand only arrives once the story has earned it.

The result: a spot that makes its point through comedy, in a break where every other brand made theirs through football.

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