TV Commercial Production in Singapore by Epitome Collective
TV Commercial Production Service in Singapore
Epitome Collective is a Singapore video production company that produces broadcast and streaming commercials built so every frame earns its airtime, made to shift product, fill pipelines, and justify media spend for brands including Adidas x Foot Locker, Puma, Artyzen, and Eyemo. The team handles everything from 15 second teaser bumpers to 30 minute infomercials across traditional broadcast, cable, connected TV, and streaming, with eight commercial formats built for awareness, consideration, or direct response. Standard timelines run four to eight weeks from brief to delivery, with pre-production taking one to three weeks depending on casting and locations. A single well-structured shoot day yields a broadcast master plus CTV and social cutdowns, and two structured revision rounds are included with every project.
Epitome Collective is a Singapore video production company that produces broadcast and streaming commercials built so every frame earns its airtime, made to shift product, fill pipelines, and justify media spend for brands including Adidas x Foot Locker, Puma, Artyzen, and Eyemo. The team handles everything from 15 second teaser bumpers to 30 minute infomercials across traditional broadcast, cable, connected TV, and streaming, with eight commercial formats built for awareness, consideration, or direct response. Standard timelines run four to eight weeks from brief to delivery, with pre-production taking one to three weeks depending on casting and locations. A single well-structured shoot day yields a broadcast master plus CTV and social cutdowns, and two structured revision rounds are included with every project.
TV Commercial Production in Singapore by Epitome Collective
TV Commercial Production Service in Singapore
- Holds a 5.0-star rating on Google
- Produces formats from 15 second teaser bumpers to 30 minute infomercials across broadcast, cable, connected TV, and streaming
- Offers eight commercial formats built for awareness, consideration, or direct response
- Standard timelines run four to eight weeks from brief to delivery, with one to three weeks of pre-production
- One shoot day yields a broadcast master plus CTV and social cutdowns; commercials produced for Adidas x Foot Locker, Puma, Artyzen, and Eyemo
- “The final video exceeded our expectations. It was polished, engaging and perfectly captured our brand's message. Our audience loved it.” (Eileen Tay, Google review)
Epitome Collective is a Singapore video production company that makes broadcast and streaming commercials where every frame earns its airtime.
Featured Work
films
TV Commerical video types we produce
We produce everything from 15-second teaser bumpers to 30-minute infomercials, for traditional broadcast, cable, connected TV, and streaming platforms. Each format is built to do a specific job at a specific stage: awareness, consideration, or direct response.
01
Brand awareness TV spots
0 and 60-second commercials for national or regional broadcast that plant your brand in the viewer’s memory. We script around a single, repeatable idea that survives channel-surfing, second-screen scrolling, and the twenty other ads in the same break.
02
Direct response television (DRTV) commercials
Short-form and long-form spots where every second is accountable. We build these around a single, clear call to action with on-screen phone numbers, vanity URLs, or QR codes, then structure the edit so the offer lands before the viewer’s thumb reaches the remote.
03
Connected TV and streaming ad creative
Non-skippable, full-screen spots for Roku, Hulu, Peacock, Amazon Fire TV, and programmatic CTV exchanges. The format demands you earn attention from the first frame because there is no second chance. We produce with that constraint baked in, not bolted on.
04
Infomercial and long-form commercial production
Two-minute to 30-minute formats that demonstrate, persuade, and close. We structure infomercials like sales conversations: open with the problem, demonstrate the solution with real proof, stack the offer, and drive the viewer to call or click before the segment ends.
05
Local and regional broadcast commercials
Spots designed for local station buys and regional cable placements, targeting specific DMAs with messaging that speaks to local audiences without looking like a local ad. Professional production values at a budget that makes local media buys profitable
06
Retail and promotional TV ads
Time-sensitive spots for seasonal sales, clearance events, and limited-run offers produced on compressed timelines. We maintain broadcast-grade production value even when the brief arrives on Monday and the ad needs to air by Friday.
07
Product launch commercials
The ad that introduces a new product to the market needs to do three things in thirty seconds: show what it is, show why it matters, and make the viewer search for it immediately. We build launch spots around that sequence, not around mood boards.
08
Multi-platform campaign variants
One production shoot, multiple deliverables. We plan every shoot to yield a broadcast master, a CTV cut, social media edits, and pre-roll versions from the same footage and talent, so your media buyer has assets for every screen without paying for multiple productions.
TV Commercial
Portfolio
brand launches, direct response, connected TV, retail promotions, and multi-platform campaigns.
What you get
Broadcast-compliant deliverables built for campaign performance
- One broadcast-ready master commercial (15s, 30s, or 60s) delivered in ProRes 422 HQ or H.264 to your network’s exact submission specifications
- A scripted narrative with dialogue, voice-over, and on-screen supers structured around a single, unmistakable call to action
- Full colour grade, audio mix (to broadcast loudness standards), and closed captioning, ready for network QC without rework
- Platform-specific cutdowns for YouTube pre-roll (16:9), Meta feed and Stories (1:1, 9:16), LinkedIn sponsored video, and CTV placements
- Casting, location scouting, permits, wardrobe, and crew managed under one production quote with no hidden day-rate surprises
- Licensed music or original score composed to match your brand’s tone, with sync rights cleared for broadcast and digital
- Usage rights documentation specifying territories, platforms, duration, and talent buyout terms, reviewed before production begins
- Raw footage archive delivered via secure cloud transfer or hard drive, so your team can re-edit, re-version, or extend the campaign without reshooting
Our process from brief to broadcast-ready delivery
Five stages. One goal: a commercial that justifies its airtime.
01
Discovery
We audit your campaign brief, media plan, competitive landscape, and past ad performance. The output is a creative strategy document that defines the commercial’s single job: the one viewer action that makes the production spend worth it.
02
Concept and scripting
Two to three concept directions, each with a full script, storyboard, and shot list. We present each with a rationale tied back to your target audience and media placement, not just aesthetic preference. You pick the direction; we refine it.
03
Pre-production planning
Casting sessions (with video selects for your review), location scouts (with photo decks), wardrobe pulls, crew confirmations, and a locked call sheet. Nothing gets committed until you sign off on the production plan and budget breakdown.
04
Production and filming
Our director and cinematographer execute the approved board with professional talent, broadcast-grade cinema cameras, and real-time on-set monitoring via a client video village. If a take isn’t right, you see it the moment we do.
05
Post-production and delivery
Offline edit, colour grade, sound design, voice-over recording, motion graphics, and final online master. Two structured revision rounds with frame-stamped review links. We deliver the broadcast file, all platform variants, and the raw footage archive.
What brands say after the final cut
.png)
.png)
.png)
.png)
.png)
Let's make a spot worth the airtime
From a 15 second bumper to a 30 minute infomercial, tell us about your project below and we will get back to you
TV Commercial production FAQs
The questions we hear most often from teams scoping commercials for broadcast, OTT, and digital.
Do you write the script and develop the creative, or do we need to bring our own?
We do both. Most clients come with a brief, not a finished script. Our creative team develops full concepts with scripts, storyboards, and shot lists for your review. If you already have agency creative or a locked script, we produce from that and flag anything that won’t translate to screen before the cameras roll.
Can you shoot a single day and give us enough material for broadcast, CTV, and social?
Yes, and we plan for it from the start. A well-structured shoot day can yield a 30-second broadcast master, a 15-second cutdown, multiple CTV edits, and a set of social variants. We build the shot list, talent schedule, and set changes around this from pre-production, so nothing is an afterthought.
Can you produce a direct response commercial that actually drives calls and conversions?
Yes. DRTV is a different discipline from brand advertising, and we treat it that way. The edit is paced around the offer, the call to action appears early and often, and on-screen elements like phone numbers, QR codes, and URLs are tested for legibility at broadcast resolution.
Do you handle casting, location scouting, and all the production logistics?
Everything. Casting sessions with video selects for your approval, location scouts with photo options, permits, crew, equipment, wardrobe, catering, and insurance. You get a single, transparent production quote. No surprise day rates, no hidden vendor markups.
How fast can you turn a commercial around from brief to delivery?
Standard timelines run four to eight weeks. Pre-production takes one to three weeks depending on casting and location complexity, the shoot runs one to three days, and post-production (edit, grade, mix, revisions) takes two to four weeks. If you have a hard airdate, we can compress the schedule. We’ve delivered broadcast-ready spots in under three weeks when the brief demanded it.
What usage rights do we get with the finished commercial?
Full documentation is agreed before production starts, not after. Standard packages include broadcast and digital distribution rights for an agreed territory and duration. Talent buyouts, music sync rights, and extended or global licences are quoted transparently during pre-production so you know exactly what you’re paying for before anyone steps on set.
How do revisions work, and what if the scope changes during production?
Two structured revision rounds are included with every project. We use frame-stamped review links so your feedback is precise, not a chain of emails describing timecodes. If scope changes mid-project (new talent, additional locations, extra deliverables), we flag the cost and timeline impact before proceeding. No invoice surprises.
Can you produce versions in different languages or for different regional markets?
Yes. We plan multi-market versioning into the production schedule from day one. That includes different voice-over languages, localised on-screen supers, and regionally adapted messaging. It does not require a separate shoot. If you need a Spanish-language version of your English-language spot, we record the VO, swap the supers, and deliver a broadcast-ready file.
Do you deliver to CTV and streaming platform specifications?
Yes. Every platform has its own codec, aspect ratio, loudness, and file-naming requirements. We deliver to the exact specs required by Roku, Hulu, Peacock, Amazon Fire TV, and major programmatic DSPs. If your media buyer needs companion banners or specific VAST tag configurations, we supply those too.
What does a TV commercial actually cost to produce?
It depends on the scope: a straightforward 30-second local broadcast spot with a small crew starts in the thousands, while a multi-day national campaign with professional actors, multiple locations, and heavy post-production runs significantly higher. We quote against your specific brief, not a rate card. Every line item is visible, every cost is justified, and you approve the budget before we book a single crew member.