Video production Singapore › Brand film production
Brand film and brand video production in Singapore by Epitome Collective
Epitome Collective is a brand film production company in Singapore. We develop, shoot and finish brand story films, brand launch films, landing page videos, cause and sustainability films, campaign hero films, celebrity endorsement films, festive and seasonal films, and brand documentaries. Clients include Castlery, Wakuda at Marina Bay Sands and Sentosa, across lifestyle retail, F&B and travel.
Brand film
Portfolio
Brand films and campaigns for lifestyle, F&B, travel and sports brands.
Brand film formats
Epitome Collective produces
Each format suits a different moment, such as a launch, a rebrand, an anniversary or a new campaign. Most projects pair a hero film with shorter cuts for social and paid media.
01
Brand story films
A film that shows who the brand is and why it exists, for your website, launch and campaign. Runs 60 to 120 seconds and gives every other brand video its reference point.
02
Brand launch films
Films that introduce a new brand or a new identity, so customers understand what changed and why. Released with the launch and reused across the first campaign.
03
Landing page videos
A short film for your homepage or a campaign landing page that explains the brand in under a minute and keeps visitors on the page. Planned so it also works muted.
04
Cause and sustainability films
Films about the causes a brand backs and the changes it is making, told through the people affected, so the claims are shown and not only stated.
05
Campaign hero films
The one film a campaign is built around. It carries the campaign idea across seasons, markets and channels, and every shorter cut and ad is edited from it.
06
Celebrity endorsement films
Films built around a celebrity, athlete or brand ambassador, showing what they share with the brand rather than a scripted sell. Shot around the talent's schedule, often in a single day.
07
Festive and seasonal films
Chinese New Year, Hari Raya, Deepavali, Christmas and National Day films that connect the brand to the season. Planned months ahead so the film lands before the holiday starts.
08
Brand documentaries and mini-docs
Real people, real places and unscripted moments, cut into a three to five-minute documentary. Used when the people behind the brand tell the story best.
Our process from brief to final film
You sign off the treatment, the production plan and each edit before the next stage starts.
01
Discovery
Epitome Collective works out with you what the brand stands for, who the film is for and where it will run. You get a written creative brief.
02
Concept and treatment
The team develops creative directions, each with a director's treatment, reference images and a script or story outline. You choose one, and it is refined.
03
Pre-production
Casting, locations, schedule and shot list are locked. When a venue has to stay open, the shoot is split around its operating hours.
04
Production
The director and cinematographer shoot the approved treatment with a full crew and cinema cameras.
05
Post-production
Edit, colour grade, sound design and music, with two structured review rounds.
06
Delivery
The master film and every planned cutdown in landscape, square and vertical formats, with SRT subtitles on request.
What brands say after the final cut
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Brand film FAQs
Questions Epitome Collective hears from brands and agencies planning a brand film.
How long should a brand film be?
Most hero brand films run 60 to 120 seconds, and documentary-style films three to five minutes. Shorter cuts of 6, 15 and 30 seconds are edited from the same footage for social and paid media.
Do you develop the concept and script?
Yes. Epitome Collective develops the creative direction, treatment and script from your brief. If your agency already owns the idea, the team produces from its script and treatment.
Can you work with our creative agency?
Yes. Epitome Collective works as production partner to agencies, handling the shoot and post-production while the agency leads the idea.
Can you film without closing our venue?
Yes. Epitome Collective films around your operating hours, splitting the shoot into sessions before opening and after closing so your business runs as normal.
How long does brand film production take?
A brand film takes four to six weeks from brief to delivery. The treatment, production plan and each edit get your sign-off along the way, and Epitome Collective plans the schedule back from your launch date.
What do we get besides the main film?
Every brand film can ship with cutdowns in landscape, square and vertical formats and SRT subtitles, planned at the script stage so they come from the same shoot.
Where should a brand film run?
Your homepage and About page, launch events, social channels, paid media and sales presentations. Telling Epitome Collective the channels at the start shapes the length and the cuts.
What usage rights do we get?
You receive usage rights for the final deliverables as agreed in the project scope. Music and talent usage depends on the licences and releases selected. If you have specific channels, regions or durations in mind, Epitome Collective scopes the rights to match.
What do you need from us to get started?
Your brand guidelines, the audience you want to reach, where the film will run and your launch date. A short call is enough for Epitome Collective to send a creative direction and budget range.