UNDER ARMOUR | Amita Berthier
Our collaboration with Under Armour highlighted the journey of Olympian Amita Berthier, exploring her dedication to fencing and running. We aimed to capture her resilience and the role of Under Armour’s gear in supporting her intense training regime.
UNDER ARMOUR | Amita Berthier
UNDER ARMOUR | Amita Berthier
Our team at Epitome Collective worked diligently to capture the essence of UA Women’s innovative sportwear.
Using parallel shots of fencing and running, we portrayed Amita’s disciplined mindset and the drive that fuels her athletic journey. The video serves as a tribute to perseverance and the grit it takes to reach one’s goals, perfectly aligning with Under Armour’s ethos: "The Only Way is Through."
Our team at Epitome Collective worked diligently to capture the essence of UA Women’s innovative sportwear.
Using parallel shots of fencing and running, we portrayed Amita’s disciplined mindset and the drive that fuels her athletic journey. The video serves as a tribute to perseverance and the grit it takes to reach one’s goals, perfectly aligning with Under Armour’s ethos: "The Only Way is Through."
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