Branded Content

UNDER ARMOUR | Amita Berthier

Our team at Epitome Collective worked diligently to capture the essence of UA Women’s innovative sportwear.

Using parallel shots of fencing and running, we portrayed Amita’s disciplined mindset and the drive that fuels her athletic journey. The video serves as a tribute to perseverance and the grit it takes to reach one’s goals, perfectly aligning with Under Armour’s ethos: "The Only Way is Through." We approached this Under Armour brand film production through Amita Berthier's own training, cutting between her fencing and her running.