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Under Armour | Meridian 2025
Working with Under Armour on their SS25 Meridian collection was both inspiring and challenging
Meridian blends comfort and performance seamlessly, so our visuals needed to reflect this effortlessly. We chose intimate, detailed shots to highlight the soft textures and sleek designs, combined with expansive, natural visuals capturing athletes moving freely. Rather than overly staged shots, we embraced real moments and genuine interactions, ensuring the energy and ease of Meridian felt authentic.
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